Category: Health and Wellness - Part 3

Ads target young invincibles for ‘CYA’ insurance

By Katie Kerwin McCrimmon Minnesota went for humor. Its ads promoting the states new health exchange show a klutzy Paul Bunyan, crashing while water skiing, nailing his thigh with an axe and tumbling off his roof. The tag line: Minnesota: Land of 10,000 reasons to get health insurance. (Click here to see the water skiing ad.) Oregon could have spoofed the hilarity of Portlandia, but instead, went oddly locavore and featured Oregon musicians in ads critics have panned as trippy. Cover Oregons tag line: Long Live Oregonians. (Click here to see Live Long in Oregon). California focuses on its beautiful…

Opinion: Obesity, lack of preventive care a threat to Hispanics, Latinos

By Gretchen Hammer Infographic by Sarah Mapes The beginning of National Hispanic Heritage Month creates the opportunity to reflect on the history and experiences of Hispanic and Latino Coloradans. Colorado has a rich Hispanic heritage with early settlers from Spain and Mexico establishing strong roots and thriving communities across the state in our early history. Today, according to the U.S. Census, over 1 million Hispanic and Latino residents live in Colorado, comprising our largest racial or ethnic group. Hispanic and Latino are ethnicities, referring to persons of Spanish or Latin culture or origin, regardless of race. The 2010 U.S. Census…

Left out — health reform bypasses some immigrants, resort workers

By Katie Kerwin McCrimmon GLENWOOD SPRINGS The young couple faced a tough choice: have their first baby in their hometown in Colorados priciest mountain resort area or travel instead to Mexico City. Because the 23-year-old woman was uninsured and an undocumented immigrant during her pregnancy, the birth in Colorado would have cost the couple thousands of dollars out of pocket. The womans 27-year-old husband is a U.S. citizen who grew up in Illinois, but works in Glenwood Springs, the bustling city where many service workers live about 40 miles down valley from ritzy Aspen. He gets insurance through his job,…

Health insurance like buying a BMW for some Spanish speakers

By Katie Kerwin McCrimmon When new Connect for Health Colorado ads launch this fall, Spanish speakers will hear a different message from other potential customers. The call to action will be Come and learn rather than Come and buy, the message that will bombard most other customers. Thats because many Spanish-speaking immigrants dont even ponder buying health insurance since they think its out of reach financially, according to a consultant who is advising Connect for Health. Spanish speakers have the perception that health insurance is not an option for them so they are not looking for health insurance, Melissa Burkhart,…

REACH: Falling for physical activity

The evenings are getting cooler and the days shorter. Dont let your exercise routine go by the wayside. Join family and friends outdoors for some fall activities before the snow flies. Rake your leaves into a big pile. Jump and play in the leaves and then do it again! Take a walk to find pretty fall leaves to use in art projects and home decorations. Organize a friendly game of flag or touch football. Get lost (and found again) in a corn maze. Walk around a pumpkin patch to find the perfect one. Take a trip to the country to…

REACH: Walking the talk

By Maren Stewart During the Get Movin Challenge, Coloradans embarked on a 30-day challenge to prove that Colorado is the biggest mover by getting active 30 minutes a day. On Aug. 1, LiveWell Colorado and Gov. John Hickenlooper kicked off the challenge to make Colorado the healthiest state in the nation. So how did the state do? More than 8,170 Coloradans participated. 37,800,000 calories were collectively burned, or 10,800 pounds shed! More than 92,500 hours of physical activity were logged. Thats more than a decades worth of movement. 300,000 miles of activity were traveled, or 780 trips across the state…

Confused about Obamacare? There’s an app for that

By Katie Kerwin McCrimmon While politicians continue to argue over the fate of Obamacare, consumers are deeply confused about what reform may mean to them and how they can find help. A new tool aimed at delivering answers debuted in Colorado this week: the Blue Guide from the Colorado Consumer Health Initiative. Its mobile. It offers statewide information. And if you tell the website or app where you are, it will use geolocation to instantly show you nearby clinics, mental health centers or assistance sites where you can sign up for health insurance once Colorados new health exchange, Connect for…

Workers pay more even as health cost increases ease

By Katie Kerwin McCrimmon Health insurance premiums climbed just 4 percent this year over last, but employees feel bogged down because theyre paying a bigger share of their health costs, according to a new survey from the Kaiser Family Foundation. This is historically a very moderate increase, but people dont perceive it that waybecause year after year, the share of what they pay has gone up, said Drew Altman, president and CEO of the Kaiser Family Foundation. People still feel the pain of health care costs and worry about paying their health care bills. Premiums have increased 80 percent since…

Colorado approves 242 health plans for exchange

By Katie Kerwin McCrimmon Colorados Division of Insurance has approved 242 plans from 13 carriers for the states health exchange, Connect for Health Colorado, which is slated to open on Oct. 1. Deputy Insurance Commissioner Peg Brown briefed members of Colorados health exchange board on Monday on plans that her department has reviewed and approved. Were very pleased with the number of carriers and plans. It represents a wide variety of choice for the Connect for Health marketplace and healthy competition in the Colorado insurance marketplace overall, Brown said. Of the approved plans, 150 are targeted at individuals while 92…

Opinion: The most important health initiative in Colorado history

By Dr. Jan Kief Gov. John Hickenlooper recently announced the most important and ambitious public health initiative in Colorados history. The State of Health Initiative aims to make Colorado the healthiest place to live in the United States. We at the Colorado Medical Society fully support the initiative and will be working to support its objectives through wide-ranging efforts from the 7,500 physicians, medical students and Colorado residents in our membership. The State of Health Initiative is a comprehensive, statewide effort that brings together the governors office, physicians and other health care providers, government agencies, nonprofits, private companies and the…