
By Steve ErkenBrack The complexity of purchasing health insurance has become almost overwhelming. What will you need? Whats a fair price? Is the lowest price the best value? How can you evaluate the quality of coverage? Large employers have human resources departments to sort through the maze of choices, but no such help exists to simplify the choices for individuals and small employers. Brokers do a terrific job, but the panoply of options and the uniqueness of each consumer defy simplification. For that reason, every serious health care reform effort in recent years has recommended the development of a health…